A while back I was sitting in a restaurant working on my computer as I often do in between appointments when I overheard a senior couple talking about Facebook. A friend of theirs had told them that they needed to be on the social media channel and they were trying to make sense of the idea. A young person was trying to instruct them but they were getting more and more confused. After a few minutes I couldn’t take it anymore and I leaned over and gave them a couple of simple tips putting it in language that the techno illiterate could understand. The gentleman smiled and thanked me and then he asked me what I do for a living. I told him that I am in social media marketing and then we had a real good conversation about why they should be using FB.
The number one growth area for Facebook right now is senior women from 55+ and up. Why?
Three reasons – 1. They are the only ones left not on there. 2. All their childhood friends are on the channel and they are connecting with people they have not seen in 30 years and having a riot as they do so. 3. This is where their grandkids are.
As parents this is great news! It takes a community to raise a child and once again the community can have access into the lives of our kids. Our teenagers my try to hide their lives from us as parents, but grandparents are somehow less threatening on FB and they stay linked to them. Aunts and uncles and cousins are viewing their pages and their photos and just like 20 years ago when a child did something wrong downtown, the phone will ring when our kids are up to no good online!
While they may not open up with Grandpa on a monthly visit, on Facebook they private chat with Grandpa just like he is one of the kids at school. They will play Farmville together, share music, video clips and photos and more. The next thing you know the kids will be trying something new that Grandpa told them about and Grandpa will be watching a television show he had never heard of. So forward this article to the grandparents and encourage them to connect online to build relationships.
By the way, I am not saying that young children should be online unsupervised. Give your kids healthy boundaries that are age appropriate. Maybe that is an article for another day…